Following the events of Black Saturday in Israel (Oct 7th, 2023), there was a surge in the requirement for working hands and volunteers. Farmers needed assistance in daily operations.

FarmAid was established to address that specific issue. The platform is secured and automatic, in connecting Farmers and Volunteers (and the working force).

As the co-founder and Product Manager, I was in charge of understanding the current needs, and current market pain points, and coming up with a solution with a quick implementation.