Cellcom is the largest cellular carrier in Israel.

My relationship with Cellcom included several projects, among them were:
(1) “iMode” Project
A collaboration of Cellcom with NTT DoCoMo Japan.
Trying to bring the concept of smartphones to Israel, several years before the iPhone.

(2) WAP Dev. House 
This project was before the time of smartphones.
A custom-built system was developed to enable quick and easy creation and maintenance of wap-based sites.

(3) “Zman Is Money” Project
Translating from Hebrew it means “time is money”.
This was a teen-targeted engagement project. The concept was to pay teens with Air Time (calling minutes) for watching commercials.